In a world of increasing media diversity and entertainment sources, this research aimed to identify the audience analysis pattern of Iranian women regarding television and Home Video Network (HVN) series and to understand the needs and motivations of this sensitive, influential audience group. The study employed a qualitative methodology using the Grounded Theory approach. Data was collected and analyzed through in-depth interviews with 13 media experts and communication managers. The findings reveal that attraction factors to Television primarily revolve around family-centric values, the necessity of women's personal and developmental growth, and content alignment with Iranian-Islamic culture. Conversely, the Home Video Network (HVN) appeals to younger and more modern audiences by leveraging higher production quality, professional actors (celebrities), diversity in female characters (including female protagonists), and newer narrative rhythms. Challenges for Television in this context include an incomplete and male-dominated image of Iranian women, weakness in ideation/agenda-setting, passive roles for female characters, and excessive regulatory constraints. In contrast, HVN's challenges mainly relate to the misrepresentation of social realities, promotion of negative role models, increased on-screen violence, and deviation from socio-cultural value structures. Audience Typology further revealed a generational and cultural distinction: religious, middle-aged/elderly, family-oriented, and rural women constitute the main TV audience, while young, educated, urban, modern women with diverse tastes and familiarity with new technologies show a greater inclination toward HVN. Finally, this study emphasizes the need to bridge the gap between cultural values and the demand for complex, high-quality representations to formulate an indigenous model for effective content production targeting Iranian women.