Groups of citizens, including children's rights. The Convention on the Rights of the Child defines any individual under the age of eighteen as a child. In today's society, media is not only a means of communication but also a material tool for conveying messages. Media can play a significant role in promoting and enhancing children's rights. However, media tools can also have drawbacks. This descriptive-analytical study aims to explore the role of media and its impact on children's rights. It highlights the potential benefits and drawbacks of media as a tool for promoting children's rights. The study concludes that media can be both a positive and negative influence on children's rights. Therefore, it is essential to critically evaluate the role of media and its impact on children's rights.