Artificial intelligence (Al) is one of the branches of computer science that focuses on developing intelligent machines and technologies. The introduction of Al in various fields has doubled the need for examining this subject due to its novelty, insufficient understanding, and lack of clear legislation. Media, as one of the main pillars of today's generation's life and pervasive communication, has played a vibrant and important role in the development of education and culture within societies and families. The integration of Al with new tools and technologies, including media, provides capabilities beyond the past, enabling the impact and analysis of societal information, which challenges concepts such as freedom of expression, privacy, audience rights, and consumer rights. These challenges can cause serious harm to families, which are considered the most important pillar of society. The intellectual property rights system serves technology and development to benefit society by encouraging individuals to expand their creativity and innovation through protection. However, all these topics should be based on public order, good ethics, and the welfare of society. Therefore, in this research, we examine how to deal with the support or lack of support for Al technologies, which can be risky for families and society. Additionally, we explore the appropriate approach towards media that are not under the Iranian intellectual property rights system.