Volume 6, Issue 1 (8-2024)
مطالعات فقه و حقوق رسانه 2024, 6(1): 267-298 |
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Pishahang Delouei M H. The strategy of media activism in the battle of narratives, from what and how to the road map of seminaries. مطالعات فقه و حقوق رسانه 2024; 6 (1) :267-298
URL: http://journal.refah.ac.ir/article-1-52-en.html
URL: http://journal.refah.ac.ir/article-1-52-en.html
Abstract: (1493 Views)
One of the most important cultural concerns in the present era is the battle of narratives. A battle that has taken place over public opinion and will have political, social and even economic consequences. Today, success in this decisive battle has a direct relationship with the ability of an idea or civilization in media activism. This article tries to present a new way for success in front of this holy institution by examining concepts and presenting methods of success in the battle of narratives, while reviewing the previous performance of seminaries in media activism. For this review, it was first necessary to select or create a logical framework for the war of narratives in order to review the field's performance based on it. But the "battle of narratives" is a new concept that has a very ambiguous and complicated definition, and the theorizing about it has not been done completely and maybe even incompletely. Therefore, this article tried to explain the position of media activism in the battle of narratives by looking at the concept and functions of narrative and activism. Also, by analyzing the semantic relationship of the war of narratives with related concepts such as soft war, war of wills, cognitive wars, and media war, an attempt was made to create a semantic system and epistemic framework around the war of narratives that the role of media activism To make the narratives more clear in the battle. Winning in any war requires knowing the specific strategies and tactics of that war. In this article, by introducing and explaining five effective methods or tactics for success in the war of narratives, namely: "first narration or speed of action", "repetition and continuity", "diversity and innovation", "maximum coverage" and "quotation, fact" Visibility and believability, we found that media activism is the most important operational strategy in the implementation of these 5 tactics or principles of success in the war of narratives. After defining and explaining each of these 5 principles and explaining how to use the media activism strategy in them (with examples), we evaluated the performance of Qom seminary in the last hundred years on the same basis and while expressing the weaknesses and strengths in In each case, we put solutions in front of the area officials, especially the media officials of the area.
Type of Study: Research |
Subject:
Special
Received: 2023/09/19 | Accepted: 2024/09/8 | Published: 2024/10/5
Received: 2023/09/19 | Accepted: 2024/09/8 | Published: 2024/10/5
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