The position of civil responsibility of public media in guaranteeing the rights of the audience with an emphasis on misleading advertisements in the field of health-oriented products
Document Type : Original Article
Author
Associate Professor, Department of Communication and Media Law, Allameh Tabatabaei University, Tehran, Iran.
Abstract
The requirement of persons to compensate for others is called civil liability and, contrary to criminal responsibility, is more than a goal of retribution, guaranteeing the protection of individual rights. The public media as a tool for communicating between human beings can lead to many conflicts between the protection of the individual rights of citizens and the right to inform. Civil Liability of the Media is a fair solution to explain the interaction between the rights and duties of the public media and is concerned as permission to continue their activity. However, the Iranian legal system has just recognized the civil liability caused by crime, which causes many harmful activities carried out through the media and do not have specific criminal titles in laws, given The principle of legality of crimes and punishments, remain irreparable. On the other side, from the civil liability point of view, any damage, even unintentional damage or the damages caused by negligence, also the violation of a guaranteed right, must be compensated. Given the above, we intend to explain the position of public media responsibility in ensuring audience rights by emphasizing the focus of misleading advertisements in the field of health.
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